Since we were children, we’ve been taught about the importance of getting a full 8 hours of sleep each night – it’s no secret. In fact, it has been repeated so many times that it has probably lost its value, going in one ear and out the other.

To make matters worse, we live in such a fast-paced and hardworking environment that we have slowly been conditioned to view sleep as a form of laziness. We have all heard the expressions, “Sleep is for the weak” and “You can sleep when you’re dead.” This societal paradigm is a major reason why 1 in 3 adults is sleep deprived. The narrative that sleep is insignificant directly clashes with what we were taught from a young age…and the reality. Proposing that sleep is unimportant is just as absurd as saying that proper nutrition is bad for our health or avid reading diminishes our intelligence… it makes no sense.

According to the CDC, sleep deprived people experience a 56% higher rate of Depression and 41% more Heart Attacks, among a long list of other unwanted health conditions. The necessity for sleep is real, and the consequences of deprivation should not be overlooked. Our goal at MVMI is to change the negative narrative surrounding sleep into a positive one and to reconnect society with their long-lost appreciation for sleep. We hope to motivate you to harness the power of sleep and use it to fuel you on the journey toward your ambitions.

Check out the Ted Talk below from one of our favorite sleep ambassadors, Dr. Matthew Walker. The class he taught at UC Berkeley has inspired our brand mission at MVMI. Walker is a Professor of Neuroscience and a leading sleep scientist in the field.

So, what have we learned? Despite what society has taught us, sleep is essential to both our physical and mental performance. It’s time to dive into the world of sleep science and see for ourselves how proper sleep hygiene can improve our lives.

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Dream big, work hard, sleep ambitiously.
Joe Castignani